How can portfolios improve content marketing? Effective content marketing presents a challenge for many small businesses. While large corporations create content to attract thousands of customers from just as many locations, small businesses have a different goal. If your business serves a specific community, your content marketing goal shouldn’t be to dominate the world–wide web, just the local web. As columnist Marcus Miller explains, that’s why portfolio content is key. In short, a … [Read more...]
Why Social Media Marketing Matters
Generating Website Traffic with Social Media Marketing Social media marketing has become a staple of digital marketing. Today, a business's first steps include creating accounts on websites such as Facebook, Twitter and Google. Through social media, customers can easily discover and interact with your business. So what is social media marketing and what makes it so appealing? According to Search Engine Land's definition, "Social media marketing refers to the process of gaining traffic or … [Read more...]
How AMP Changed the Mobile Web
Reviewing the mobile web after one year of Accelerated Mobile Pages Recognizing the mobile web revolutionized the way people use the internet, last year Google responded with the Accelerated Mobile Pages Project. The project aimed to improve mobile performance with faster–loading mobile pages. Prior to AMP, mobile web research from Google showed that 53% of mobile site visits are abandoned if loading time took over three seconds. As a result, millions of websites and online advertisers were … [Read more...]
Digital Marketing in a Globalized Economy
Why digital marketing is key to a successful small business In our globalized era, digital marketing is local businesses' key to prosperity. Digital marketing levels the playing field, helping small businesses compete with larger companies. As digital consumption rises, online marketing has become the most effective form of advertising. That's because even though most purchases take place offline, product research is mostly conducted online. Therefore, maximizing online visibility is one … [Read more...]
Web Development for Small Business
Local Web Development for Colorado Springs Businesses Effective web development is key to building a strong online presence. As a Colorado Springs web design company, IPiece Websites specializes in helping local businesses thrive online. Our latest website redesign for Weathercraft Roofing Company of Colorado Springs includes the most important qualities of professional web development. Content marketing IPiece develops and edits written content for web pages, such as Weathercraft … [Read more...]