Generating Website Traffic with Social Media Marketing Social media marketing has become a staple of digital marketing. Today, a business's first steps include creating accounts on websites such as Facebook, Twitter and Google. Through social media, customers can easily discover and interact with your business. So what is social media marketing and what makes it so appealing? According to Search Engine Land's definition, "Social media marketing refers to the process of gaining traffic or … [Read more...]
Online Review Management with IPiece
The importance of online review management and how IPiece Websites can help. Online review management has never been more essential for business marketing. Customers increasingly rely on reviews to choose where to do business and, just as importantly, where not to do business. Responding to online reviews is one of the most effective ways for business owners to interact with clients, and has just as much potential to attract or drive away customers as personal interaction. Customers can … [Read more...]
Yahoo Local Business Listings Move to Yext
Yahoo recently announced its partnership with Yext, a digital location management company. Yext provides a centralized system for updating business listings. Business owners can now sync their information with Yext rather than updating individual online listings. From now on all Yahoo Local Basic Listings can be managed through Yext. While Yext will continue to manage free basic listings, it also offers an upgrade to PowerListings. The PowerListings upgrade allows owners to centrally update … [Read more...]
Social Engineering: Protecting your Website
Recognizing social engineering on the web When power lies in information, stealing sensitive information through social engineering is big business. Rather than directly hacking a computer, a social engineer psychologically manipulates users to reveal confidential information such as banking or website login credentials. For example, social engineers use phishing sites to fraudulently acquire user information. They might imitate a banking or governmental website requiring users to log in, … [Read more...]
Website design for smartphones and social networks
What does it take for effective website design and development in a mobile–friendly age? IPiece Websites’ latest website redesign for Zak George Landscaping includes all the features a modern site needs to thrive. The site has a simple yet sophisticated layout navigable from PC, tablet and smartphone. Users easily access social networks and directions to the company’s location. Mobile users can call directly from the site. In an age where technological versatility rules, websites now require … [Read more...]
Pinterest Introducing Buyable Pins
Pinterest introducing buyable Pins within the next few weeks: https://blog.pinterest.com/en/buyable-pins … [Read more...]
“Call Now” button now on Facebook local advertising
New ads allow direct calling from Facebook. Facebook advertising has taken a step forward in small business advertising. The social network’s local awareness ads, first implemented last fall, cater to local businesses wishing to reach users within a certain distance from their location. Local awareness ads now allow mobile users to call the business directly through Facebook. Traditionally the ads included a “Get Directions” option, creating potential walk-ins for local businesses. On … [Read more...]