How can portfolios improve content marketing? Effective content marketing presents a challenge for many small businesses. While large corporations create content to attract thousands of customers from just as many locations, small businesses have a different goal. If your business serves a specific community, your content marketing goal shouldn’t be to dominate the world–wide web, just the local web. As columnist Marcus Miller explains, that’s why portfolio content is key. In short, a … [Read more...]
Digital Marketing in a Globalized Economy
Why digital marketing is key to a successful small business In our globalized era, digital marketing is local businesses' key to prosperity. Digital marketing levels the playing field, helping small businesses compete with larger companies. As digital consumption rises, online marketing has become the most effective form of advertising. That's because even though most purchases take place offline, product research is mostly conducted online. Therefore, maximizing online visibility is one … [Read more...]
Web Development for Small Business
Local Web Development for Colorado Springs Businesses Effective web development is key to building a strong online presence. As a Colorado Springs web design company, IPiece Websites specializes in helping local businesses thrive online. Our latest website redesign for Weathercraft Roofing Company of Colorado Springs includes the most important qualities of professional web development. Content marketing IPiece develops and edits written content for web pages, such as Weathercraft … [Read more...]
SimilarWeb’s Online Marketing Report
Online marketing: new findings in web traffic report Where does most website traffic come from? SimilarWeb's 2016 Global Search Marketing Report analyzes the origin of desktop web traffic, revealing useful insights for online marketing. Paid Search In paid search, advertisers pay search engines to display their listing at the top of search results. Paid search is also referred to as sponsored search. Depending on the search engine, paid search listings may be clearly labelled as “sponsored” … [Read more...]
Google’s Mobile Friendly Web
Newest Google update to help those with mobile friendly websites Google recently unveiled a new plan to make the web even more mobile friendly. According to the announcement, mobile–friendly websites will achieve higher search rankings conducted on mobile devices. If someone searches for keywords relevant to your business on their smartphone or tablet and your website is designed to accommodate their device, your ranking will be higher than websites without a mobile–friendly site. After all, a … [Read more...]