The importance of online review management and how IPiece Websites can help. Online review management has never been more essential for business marketing. Customers increasingly rely on reviews to choose where to do business and, just as importantly, where not to do business. Responding to online reviews is one of the most effective ways for business owners to interact with clients, and has just as much potential to attract or drive away customers as personal interaction. Customers can … [Read more...]
Yahoo Local Business Listings Move to Yext
Yahoo recently announced its partnership with Yext, a digital location management company. Yext provides a centralized system for updating business listings. Business owners can now sync their information with Yext rather than updating individual online listings. From now on all Yahoo Local Basic Listings can be managed through Yext. While Yext will continue to manage free basic listings, it also offers an upgrade to PowerListings. The PowerListings upgrade allows owners to centrally update … [Read more...]
Google+ Branding Pages
Google is constantly on the lookout to improve its interface and social networking organization. The search engine's latest update to Google My Business is its new Google+ Branding Pages. If you haven’t done so already, IPiece Websites recommends updating your Google My Business account to include Google+ Branding Pages. Google recently divided Google My Business into two categories “Locations” and “Brands,” which appear as tabs in the upper left of Google My Business’ … [Read more...]
Google Warns Web Designers of Guidelines Violations
Google is warning of potential consequences for websites with repeated Webspam Content Violations. The search engine is cracking down on web designers who consistently violate their Webmaster Guidelines in website development. In a blog post for web designers Google announced manual actions taken against websites will be more difficult to revoke after repeated infringements. Webmaster Guideline violations are filtered automatically and manually. Quality algorithms, such as Panda, already … [Read more...]
Mobile Friendly Website Design Update
App banners now ideal for mobile friendly website Starting November 1, 2015 Google’s Mobile Friendly Website Test will filter app install interstitials. Not exactly sure what an app install interstitial is? You’ve probably run across a search result on your smartphone leading to an app install interstitial. Instead of showing content, the web page prompts you to install the website’s app. Because they typically block large amounts of page content promised in the search result, app install … [Read more...]
Website Security with Two–Factor Authentication
Protect your website with Google’s #NoHacked Campaign, Part 2 Two–factor authentication greatly increases your website security. While safeguarding sensitive login information is essential, social engineering attacks and other forms of hacking can still steal passwords with alarming ease. To protect your website from hackers, implement two–factor authentication wherever available. Two–factor authentication supplements your password login with verification from an outside source. For example, … [Read more...]
“Purchases on Google” Competes in Mobile Shopping
Google launches mobile shopping trial. Responding to a 115% increase in mobile shopping searches during the past year, Google has designed an easier way make in–store purchases on smartphones. "Purchases on Google" allows users to buy a product directly from their search result’s advertisements. Users can browse products, read reviews and buy from any company running Purchases on Google ads– without leaving Google. By clicking on an advertisement generated from Purchases on Google, … [Read more...]
Google Search Console is the new Webmaster Tools
Google renames Webmaster Tools Yesterday Google officially renamed Google Webmaster Tools to Google Search Console. After ten years running the web designer's toolbox under "Webmaster Tools," Google aims to better represent its users– from hobbyists to expert web designers– with the all–inclusive "Search Console" title. As Google published the rebranding announcement, "We have all kinds of Webmaster Tools fans ... [T]o make sure that our product includes everyone who cares about Search, … [Read more...]