Reviewing the mobile web after one year of Accelerated Mobile Pages Recognizing the mobile web revolutionized the way people use the internet, last year Google responded with the Accelerated Mobile Pages Project. The project aimed to improve mobile performance with faster–loading mobile pages. Prior to AMP, mobile web research from Google showed that 53% of mobile site visits are abandoned if loading time took over three seconds. As a result, millions of websites and online advertisers were … [Read more...]
ETAs Offer Online Marketers New Possibilities
Expanded Text Ads part of Google Ads' biggest online marketing update in 15 years. This week Google ads fully introduced Expanded Text Ads to online marketers. As their name suggests, Expanded Text Ads (ETAs) feature far more text than standard ads, enhancing both the advertiser and consumer experience. Recognizing the undeniably large portion of internet browsing generated by mobile devices, ETAs represent Google’s latest adaptation to advertising in a mobile–first world. They give online … [Read more...]
Google’s Mobile Friendly Web
Newest Google update to help those with mobile friendly websites Google recently unveiled a new plan to make the web even more mobile friendly. According to the announcement, mobile–friendly websites will achieve higher search rankings conducted on mobile devices. If someone searches for keywords relevant to your business on their smartphone or tablet and your website is designed to accommodate their device, your ranking will be higher than websites without a mobile–friendly site. After all, a … [Read more...]
Mobile Friendly Website Design Update
App banners now ideal for mobile friendly website Starting November 1, 2015 Google’s Mobile Friendly Website Test will filter app install interstitials. Not exactly sure what an app install interstitial is? You’ve probably run across a search result on your smartphone leading to an app install interstitial. Instead of showing content, the web page prompts you to install the website’s app. Because they typically block large amounts of page content promised in the search result, app install … [Read more...]