Reviewing the mobile web after one year of Accelerated Mobile Pages Recognizing the mobile web revolutionized the way people use the internet, last year Google responded with the Accelerated Mobile Pages Project. The project aimed to improve mobile performance with faster–loading mobile pages. Prior to AMP, mobile web research from Google showed that 53% of mobile site visits are abandoned if loading time took over three seconds. As a result, millions of websites and online advertisers were … [Read more...]
ETAs Offer Online Marketers New Possibilities
Expanded Text Ads part of Google Ads' biggest online marketing update in 15 years. This week Google ads fully introduced Expanded Text Ads to online marketers. As their name suggests, Expanded Text Ads (ETAs) feature far more text than standard ads, enhancing both the advertiser and consumer experience. Recognizing the undeniably large portion of internet browsing generated by mobile devices, ETAs represent Google’s latest adaptation to advertising in a mobile–first world. They give online … [Read more...]
Google Fiber Expands with Webpass Purchase
Google Fiber acquires high–speed internet provider Webpass Google Fiber recently announced the purchase of internet service provider Webpass. Up until now an independant internet company, Webpass offers high–speed internet connections up to 1Gbps. The company serves “tens of thousands” of residential and commercial clients across the Bay Area, Chicago, Boston, San Diego and Miami. Charles Barr, President of Webpass, announced the deal with Google Fiber in the Webpass blog: Google Fiber and … [Read more...]
Google Premiers Rich Cards
Rich cards to enhance mobile users' online experience Google recently premiered rich cards, a new feature aimed at improving mobile users' online experience. Rich cards function similarly to rich snipppets, with the goal of providing "an even more engaging and visual format." The feature is highly image–oriented, playing to mobile users' preference for pictures rather than text to identify content. Initially, Google is implementing rich cards for websites featuring recipes and … [Read more...]
Google’s Mobile Friendly Web
Newest Google update to help those with mobile friendly websites Google recently unveiled a new plan to make the web even more mobile friendly. According to the announcement, mobile–friendly websites will achieve higher search rankings conducted on mobile devices. If someone searches for keywords relevant to your business on their smartphone or tablet and your website is designed to accommodate their device, your ranking will be higher than websites without a mobile–friendly site. After all, a … [Read more...]
Google Indexing Presidential Canidates’ Stances & Primary Results
Googlers may now query stances of presidential candidates on certain issues. Issues include immigration, foreign policy, taxes, health care, economy and jobs, environment, education, budget and spending, national security and energy . Examples of query syntax include: "John Kasich issue stances" and "Hillary Clinton on taxes." A few issues missing from the index are: social security, the second amendment, civil liberties and abortion. Another resource for Googlers is up-to-date delegate … [Read more...]
Online Review Management with IPiece
The importance of online review management and how IPiece Websites can help. Online review management has never been more essential for business marketing. Customers increasingly rely on reviews to choose where to do business and, just as importantly, where not to do business. Responding to online reviews is one of the most effective ways for business owners to interact with clients, and has just as much potential to attract or drive away customers as personal interaction. Customers can … [Read more...]
Google+ Branding Pages
Google is constantly on the lookout to improve its interface and social networking organization. The search engine's latest update to Google My Business is its new Google+ Branding Pages. If you haven’t done so already, IPiece Websites recommends updating your Google My Business account to include Google+ Branding Pages. Google recently divided Google My Business into two categories “Locations” and “Brands,” which appear as tabs in the upper left of Google My Business’ … [Read more...]
Google Warns Web Designers of Guidelines Violations
Google is warning of potential consequences for websites with repeated Webspam Content Violations. The search engine is cracking down on web designers who consistently violate their Webmaster Guidelines in website development. In a blog post for web designers Google announced manual actions taken against websites will be more difficult to revoke after repeated infringements. Webmaster Guideline violations are filtered automatically and manually. Quality algorithms, such as Panda, already … [Read more...]
Mobile Friendly Website Design Update
App banners now ideal for mobile friendly website Starting November 1, 2015 Google’s Mobile Friendly Website Test will filter app install interstitials. Not exactly sure what an app install interstitial is? You’ve probably run across a search result on your smartphone leading to an app install interstitial. Instead of showing content, the web page prompts you to install the website’s app. Because they typically block large amounts of page content promised in the search result, app install … [Read more...]