How can portfolios improve content marketing? Effective content marketing presents a challenge for many small businesses. While large corporations create content to attract thousands of customers from just as many locations, small businesses have a different goal. If your business serves a specific community, your content marketing goal shouldn’t be to dominate the world–wide web, just the local web. As columnist Marcus Miller explains, that’s why portfolio content is key. In short, a … [Read more...]
How AMP Changed the Mobile Web
Reviewing the mobile web after one year of Accelerated Mobile Pages Recognizing the mobile web revolutionized the way people use the internet, last year Google responded with the Accelerated Mobile Pages Project. The project aimed to improve mobile performance with faster–loading mobile pages. Prior to AMP, mobile web research from Google showed that 53% of mobile site visits are abandoned if loading time took over three seconds. As a result, millions of websites and online advertisers were … [Read more...]
Digital Marketing in a Globalized Economy
Why digital marketing is key to a successful small business In our globalized era, digital marketing is local businesses' key to prosperity. Digital marketing levels the playing field, helping small businesses compete with larger companies. As digital consumption rises, online marketing has become the most effective form of advertising. That's because even though most purchases take place offline, product research is mostly conducted online. Therefore, maximizing online visibility is one … [Read more...]
Web Development for Small Business
Local Web Development for Colorado Springs Businesses Effective web development is key to building a strong online presence. As a Colorado Springs web design company, IPiece Websites specializes in helping local businesses thrive online. Our latest website redesign for Weathercraft Roofing Company of Colorado Springs includes the most important qualities of professional web development. Content marketing IPiece develops and edits written content for web pages, such as Weathercraft … [Read more...]
ETAs Offer Online Marketers New Possibilities
Expanded Text Ads part of Google Ads' biggest online marketing update in 15 years. This week Google ads fully introduced Expanded Text Ads to online marketers. As their name suggests, Expanded Text Ads (ETAs) feature far more text than standard ads, enhancing both the advertiser and consumer experience. Recognizing the undeniably large portion of internet browsing generated by mobile devices, ETAs represent Google’s latest adaptation to advertising in a mobile–first world. They give online … [Read more...]
Google Fiber Expands with Webpass Purchase
Google Fiber acquires high–speed internet provider Webpass Google Fiber recently announced the purchase of internet service provider Webpass. Up until now an independant internet company, Webpass offers high–speed internet connections up to 1Gbps. The company serves “tens of thousands” of residential and commercial clients across the Bay Area, Chicago, Boston, San Diego and Miami. Charles Barr, President of Webpass, announced the deal with Google Fiber in the Webpass blog: Google Fiber and … [Read more...]
Google Premiers Rich Cards
Rich cards to enhance mobile users' online experience Google recently premiered rich cards, a new feature aimed at improving mobile users' online experience. Rich cards function similarly to rich snipppets, with the goal of providing "an even more engaging and visual format." The feature is highly image–oriented, playing to mobile users' preference for pictures rather than text to identify content. Initially, Google is implementing rich cards for websites featuring recipes and … [Read more...]
SimilarWeb’s Online Marketing Report
Online marketing: new findings in web traffic report Where does most website traffic come from? SimilarWeb's 2016 Global Search Marketing Report analyzes the origin of desktop web traffic, revealing useful insights for online marketing. Paid Search In paid search, advertisers pay search engines to display their listing at the top of search results. Paid search is also referred to as sponsored search. Depending on the search engine, paid search listings may be clearly labelled as “sponsored” … [Read more...]
Google’s Mobile Friendly Web
Newest Google update to help those with mobile friendly websites Google recently unveiled a new plan to make the web even more mobile friendly. According to the announcement, mobile–friendly websites will achieve higher search rankings conducted on mobile devices. If someone searches for keywords relevant to your business on their smartphone or tablet and your website is designed to accommodate their device, your ranking will be higher than websites without a mobile–friendly site. After all, a … [Read more...]
Google Indexing Presidential Canidates’ Stances & Primary Results
Googlers may now query stances of presidential candidates on certain issues. Issues include immigration, foreign policy, taxes, health care, economy and jobs, environment, education, budget and spending, national security and energy . Examples of query syntax include: "John Kasich issue stances" and "Hillary Clinton on taxes." A few issues missing from the index are: social security, the second amendment, civil liberties and abortion. Another resource for Googlers is up-to-date delegate … [Read more...]