Generating Website Traffic with Social Media Marketing Social media marketing has become a staple of digital marketing. Today, a business's first steps include creating accounts on websites such as Facebook, Twitter and Google. Through social media, customers can easily discover and interact with your business. So what is social media marketing and what makes it so appealing? According to Search Engine Land's definition, "Social media marketing refers to the process of gaining traffic or … [Read more...]
Digital Marketing in a Globalized Economy
Why digital marketing is key to a successful small business In our globalized era, digital marketing is local businesses' key to prosperity. Digital marketing levels the playing field, helping small businesses compete with larger companies. As digital consumption rises, online marketing has become the most effective form of advertising. That's because even though most purchases take place offline, product research is mostly conducted online. Therefore, maximizing online visibility is one … [Read more...]
ETAs Offer Online Marketers New Possibilities
Expanded Text Ads part of Google Ads' biggest online marketing update in 15 years. This week Google ads fully introduced Expanded Text Ads to online marketers. As their name suggests, Expanded Text Ads (ETAs) feature far more text than standard ads, enhancing both the advertiser and consumer experience. Recognizing the undeniably large portion of internet browsing generated by mobile devices, ETAs represent Google’s latest adaptation to advertising in a mobile–first world. They give online … [Read more...]