How can portfolios improve content marketing? Effective content marketing presents a challenge for many small businesses. While large corporations create content to attract thousands of customers from just as many locations, small businesses have a different goal. If your business serves a specific community, your content marketing goal shouldn’t be to dominate the world–wide web, just the local web. As columnist Marcus Miller explains, that’s why portfolio content is key. In short, a … [Read more...]
Why Social Media Marketing Matters
Generating Website Traffic with Social Media Marketing Social media marketing has become a staple of digital marketing. Today, a business's first steps include creating accounts on websites such as Facebook, Twitter and Google. Through social media, customers can easily discover and interact with your business. So what is social media marketing and what makes it so appealing? According to Search Engine Land's definition, "Social media marketing refers to the process of gaining traffic or … [Read more...]
How AMP Changed the Mobile Web
Reviewing the mobile web after one year of Accelerated Mobile Pages Recognizing the mobile web revolutionized the way people use the internet, last year Google responded with the Accelerated Mobile Pages Project. The project aimed to improve mobile performance with faster–loading mobile pages. Prior to AMP, mobile web research from Google showed that 53% of mobile site visits are abandoned if loading time took over three seconds. As a result, millions of websites and online advertisers were … [Read more...]
Amazon Grows as Ecommerce Powerhouse of 2016
Over half of shoppers use Amazon as first destination for ecommerce. Amazon continues to grow as an ecommerce powerhouse, according to BloomReach Inc.'s State of Amazon 2016 report. In the survey of 2,000 U.S. consumers, 55% went to Amazon first over search engines and other retailers. The study's data compares September of 2015 and 2016, showing that Amazon's usage increased by 11% since last year. While 44% of consumers considered Amazon a first destination for product search in 2015, that … [Read more...]
Digital Marketing in a Globalized Economy
Why digital marketing is key to a successful small business In our globalized era, digital marketing is local businesses' key to prosperity. Digital marketing levels the playing field, helping small businesses compete with larger companies. As digital consumption rises, online marketing has become the most effective form of advertising. That's because even though most purchases take place offline, product research is mostly conducted online. Therefore, maximizing online visibility is one … [Read more...]
Web Development for Small Business
Local Web Development for Colorado Springs Businesses Effective web development is key to building a strong online presence. As a Colorado Springs web design company, IPiece Websites specializes in helping local businesses thrive online. Our latest website redesign for Weathercraft Roofing Company of Colorado Springs includes the most important qualities of professional web development. Content marketing IPiece develops and edits written content for web pages, such as Weathercraft … [Read more...]
ETAs Offer Online Marketers New Possibilities
Expanded Text Ads part of Google Ads' biggest online marketing update in 15 years. This week Google ads fully introduced Expanded Text Ads to online marketers. As their name suggests, Expanded Text Ads (ETAs) feature far more text than standard ads, enhancing both the advertiser and consumer experience. Recognizing the undeniably large portion of internet browsing generated by mobile devices, ETAs represent Google’s latest adaptation to advertising in a mobile–first world. They give online … [Read more...]
Website Redesign with IPiece: Before and After
Revamping local businesses with website redesign. How can a website redesign change the way you do business? IPiece Websites has helped hundreds of Colorado Springs businesses improve their online presence with a professional, up–to–date website redesign. Our latest website development project is for RMS Sign Company. Offering business sign installation and repair throughout Colorado Springs, RMS Sign Company is a mainstay of the Southern Colorado business community. The company needed a … [Read more...]
Google Fiber Expands with Webpass Purchase
Google Fiber acquires high–speed internet provider Webpass Google Fiber recently announced the purchase of internet service provider Webpass. Up until now an independant internet company, Webpass offers high–speed internet connections up to 1Gbps. The company serves “tens of thousands” of residential and commercial clients across the Bay Area, Chicago, Boston, San Diego and Miami. Charles Barr, President of Webpass, announced the deal with Google Fiber in the Webpass blog: Google Fiber and … [Read more...]
Google Premiers Rich Cards
Rich cards to enhance mobile users' online experience Google recently premiered rich cards, a new feature aimed at improving mobile users' online experience. Rich cards function similarly to rich snipppets, with the goal of providing "an even more engaging and visual format." The feature is highly image–oriented, playing to mobile users' preference for pictures rather than text to identify content. Initially, Google is implementing rich cards for websites featuring recipes and … [Read more...]
- 1
- 2
- 3
- 4
- Next Page »