Over half of shoppers use Amazon as first destination for ecommerce. Amazon continues to grow as an ecommerce powerhouse, according to BloomReach Inc.'s State of Amazon 2016 report. In the survey of 2,000 U.S. consumers, 55% went to Amazon first over search engines and other retailers. The study's data compares September of 2015 and 2016, showing that Amazon's usage increased by 11% since last year. While 44% of consumers considered Amazon a first destination for product search in 2015, that … [Read more...]