Yahoo recently announced its partnership with Yext, a digital location management company. Yext provides a centralized system for updating business listings. Business owners can now sync their information with Yext rather than updating individual online listings. From now on all Yahoo Local Basic Listings can be managed through Yext. While Yext will continue to manage free basic listings, it also offers an upgrade to PowerListings. The PowerListings upgrade allows owners to centrally update … [Read more...]
Ranking Digital Rights Corporate Accountability Index
Powerful companies ranked by freedom of expression, privacy rights and commitment. How do top telecommunications companies like Google, Twitter and AT&T rank in allowing freedom of expression and demonstrating public commitments? Check out the recently released Ranking Digital Rights Corporate Accountability Index of 2015. … [Read more...]
Google+ Branding Pages
Google is constantly on the lookout to improve its interface and social networking organization. The search engine's latest update to Google My Business is its new Google+ Branding Pages. If you haven’t done so already, IPiece Websites recommends updating your Google My Business account to include Google+ Branding Pages. Google recently divided Google My Business into two categories “Locations” and “Brands,” which appear as tabs in the upper left of Google My Business’ … [Read more...]
White House updates government’s web design style guidelines
Recently, the White House’s U.S. Digital Service and the government’s in-house tech consultants, 18F, announced new official style guidelines. With the announcement of the U.S. Web Design Standards, the tech arm of the the White House will help bring the online presence of all government agencies into compliance with the rest of the web. While this is a new announcement from the U.S. government, style guidelines are nothing new in the world of web design. When creating a brand it is … [Read more...]
Google Warns Web Designers of Guidelines Violations
Google is warning of potential consequences for websites with repeated Webspam Content Violations. The search engine is cracking down on web designers who consistently violate their Webmaster Guidelines in website development. In a blog post for web designers Google announced manual actions taken against websites will be more difficult to revoke after repeated infringements. Webmaster Guideline violations are filtered automatically and manually. Quality algorithms, such as Panda, already … [Read more...]
Mobile Friendly Website Design Update
App banners now ideal for mobile friendly website Starting November 1, 2015 Google’s Mobile Friendly Website Test will filter app install interstitials. Not exactly sure what an app install interstitial is? You’ve probably run across a search result on your smartphone leading to an app install interstitial. Instead of showing content, the web page prompts you to install the website’s app. Because they typically block large amounts of page content promised in the search result, app install … [Read more...]
Website Security with Two–Factor Authentication
Protect your website with Google’s #NoHacked Campaign, Part 2 Two–factor authentication greatly increases your website security. While safeguarding sensitive login information is essential, social engineering attacks and other forms of hacking can still steal passwords with alarming ease. To protect your website from hackers, implement two–factor authentication wherever available. Two–factor authentication supplements your password login with verification from an outside source. For example, … [Read more...]
Social Engineering: Protecting your Website
Recognizing social engineering on the web When power lies in information, stealing sensitive information through social engineering is big business. Rather than directly hacking a computer, a social engineer psychologically manipulates users to reveal confidential information such as banking or website login credentials. For example, social engineers use phishing sites to fraudulently acquire user information. They might imitate a banking or governmental website requiring users to log in, … [Read more...]
“Purchases on Google” Competes in Mobile Shopping
Google launches mobile shopping trial. Responding to a 115% increase in mobile shopping searches during the past year, Google has designed an easier way make in–store purchases on smartphones. "Purchases on Google" allows users to buy a product directly from their search result’s advertisements. Users can browse products, read reviews and buy from any company running Purchases on Google ads– without leaving Google. By clicking on an advertisement generated from Purchases on Google, … [Read more...]
Website design for smartphones and social networks
What does it take for effective website design and development in a mobile–friendly age? IPiece Websites’ latest website redesign for Zak George Landscaping includes all the features a modern site needs to thrive. The site has a simple yet sophisticated layout navigable from PC, tablet and smartphone. Users easily access social networks and directions to the company’s location. Mobile users can call directly from the site. In an age where technological versatility rules, websites now require … [Read more...]