Generating Website Traffic with Social Media Marketing
Social media marketing has become a staple of digital marketing. Today, a business’s first steps include creating accounts on websites such as Facebook, Twitter and Google. Through social media, customers can easily discover and interact with your business.
So what is social media marketing and what makes it so appealing? According to Search Engine Land‘s definition, “Social media marketing refers to the process of gaining traffic or attention through social media sites.”
Because social media often drives search engine rankings, search engines and social media websites are closely related. Social media profiles provide a useful platform for discovering and spreading new content, introducing more potential customers to your website and business.
Social Media Marketing and Customer Interaction
Spreading information on social media includes both active search and passive discovery. For example, a viral video gains initial popularity when users run across the video and then share it with their contacts.
On the other hand, social media sites have also become hubs for active searches– especially for local businesses and organizations. If a user wants to find the nearest Italian restaurant, for example, he or she might turn to Yelp or Trip Advisor. Afterwards, that user has the opportunity to share, review and interact with the restaurant via sites such as Facebook.
All said, social media marketing is one of the top ways to generate traffic to your website. In addition to attracting new customers, social media allows returning clients to interact with your business.
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Social Media Marketing with IPiece Websites
At IPiece Websites, we recognize the invaluable advantages of social media marketing. That’s why our SEO services include creating profiles and gaining followers on websites such as Facebook, Twitter, Google and Yelp.
Additionally, we create profiles on specialized social media sites appropriate for your company. For example, Houzz.com is a popular home improvement website connecting professionals with potential clients.
If your company could use a boost in social media marketing, please contact IPiece Websites to see how our digital marketing professionals can help improve your business.