Google is warning of potential consequences for websites with repeated Webspam Content Violations.
The search engine is cracking down on web designers who consistently violate their Webmaster Guidelines in website development. In a blog post for web designers Google announced manual actions taken against websites will be more difficult to revoke after repeated infringements.
Webmaster Guideline violations are filtered automatically and manually. Quality algorithms, such as Panda, already filter spam sites and other content unfriendly to users. Google takes a manual action to further filter their search engine rankings. Google’s Webmaster Guidelines video below further explains spam filtering.
If a web designer finds Google has taken a manual action against their website, they may send a reconsideration request after fixing the site. However, Google is finding, some web designers fix their website, file a reconsideration request and then revert their changes. Google gives the following example:
“… a webmaster who received a Manual Action notification based on an unnatural link to another site may nofollow the link, submit a reconsideration request, then, after successfully being reconsidered, delete the nofollow for the link.”
Web designers flagged as repeated offenders may find the reconsideration process more difficult. Google is particularly unsympathetic to websites involving spam.
The best way to avoid Google blacklisting your website for reconsideration requests? Acquaint yourself with the search engine’s Webmaster Guidelines and design your website to be search engine friendly.