Meet the latest in web development with anticipatory design.
Anticipatory design is at the forefront of the web design industry. It’s a trend so new, the nuts and bolts are still being decided. So what is this latest web development all about?
Anticipatory design operates on the maxim of “less is more” when it comes to user options. With the advancement of technology most users are overwhelmed by choices and information. Even a simple task such as buying a pair of shoes online can turn into hours of sorting through endless options. Too many options leave online customers frustrated and tired, a psychological phenomenon known as “decision fatigue,” resulting in less effective choices.
Anticipatory design incorporates a user’s previous preferences and habits narrow down search options. In other words, it “anticipates” the user’s choices.
In web development, anticipatory design is a highly useful tool. Perfect for online shopping, it streamlines a customer’s experience, removing the frustration of wading through endless search results.
Though anticipatory design is in continuous development, it is producing great results and user experiences. You’ve already run into the phenomenon on major websites:
- Netflix presents you with movie choices based on what you previously watched.
- Ever bought Amazon does the same using information about your previous purchases.
- Google‘s Nest thermostat automatically adjusts the temperature of a room based on your previous choices, making you comfortable and saving energy at the same time.
More and more companies are realizing that wise data usage is the future of business–customer interaction. Keep your business competitive and contact I-Piece to see how your website can stay on the forefront of design trends.